At Browserling and Online Tools, one simple trick changed our marketing email open rate from 20% to 60%.
This trick was to start sending the emails at the same hour the user last visited our website.
For example, if a user was last on our website at 3:43pm, then now we send the marketing emails to this user at around 3pm.
Before this trick, we were sending the emails at random times.
See you next time!