How we boosted marketing email open rate from 20% to 60%

Last updated 5 weeks ago

At Browserling and Online Tools, one simple trick changed our marketing email open rate from 20% to 60%.

This trick was to start sending the emails at the same hour the user last visited our website.

For example, if a user was last on our website at 3:43pm, then now we send the marketing emails to this user at around 3pm.

Before this trick, we were sending the emails at random times.

See you next time!

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